Publishers are under increasing pressure to reduce the cost of textbooks and related materials. An important part of publishers being able to reduce the cost per title involves the use of digital content. At the same time, however, it is more difficult for publishers to protect digital content. The inetoo platform offers publishers a unique opportunity to satisfy these requirements. When titles are accessed through the inetoo platform, significant new value is added through the support for collaborative learning using the publisher’s primary content as a base. By contrast, materials sourced from gray markets are incapable of providing this value.
- The inetoo platform can also stimulate demand for supplementary resources that have been developed to support the core titles. This supplementary content whether it be websites, simulations or other resources, can be contextually integrated with digital textbook content without affecting the content itself.
- The inetoo platform is able to track a vast number of interactions with publisher-developed content. By accessing this data publishers can determine the educational effectiveness of the materials and continuously improve content quality and variety.
- inetoo can be a key component in publishers’ print-to-digital transformation strategy because it provides a high value alternative to traditional approaches and reduces student incentive to source gray market content.